The Josten’s throwback music inspired marketing kit functions as a sales tool with interactive educational and entertainment components. The anthologies were a catalyst for success with sales reps nation-wide, as 2013 became Josten’s largest yearbook-sales year to date. We created a totally different brand experience, nearly doubling sales from 4.8 million yearbooks in 2011-12 to more than 8 million in 2013.
“The sales force and our even our CEO are ecstatic about the entire 115 brand refresh, specifically the album concept. Several have stated that it was the most effective thing they remember us doing. Ever. We’ve excited and empowered our sales force over here!”
– Cobey Rouse, Sr. Brand Experience Manager, Jostens
We interact with brands on our mobile devices, in print, or when listening to the radio or streaming service. Brands must be creating marketing materials that are consistent, and full of value driven content. Its survival of the fittest brand.
We live to transform and EVOLVE brands into resonant, lasting icons. Before any of the creative work begins, we start by clearly identifying the unique value proposition which then informs every aspect of the creative process.
Our 2 cents. Studio updates, news headlines, and inspiration. We believe that Design is a verb, and not a noun! Design is a behavior, not a department! Design is the process of thinking made visual.
We design, print, and sometimes sell screen printed posters for bands who make music we love. They first function as ads for the events they were created for. When the curtain drops they become cultural artifacts and so much more than just ink on paper.
Let's start the conversation about how together we can EVOLVE your brand's story and create authentic experiences that make a powerful statement in world full of visual clutter and constant change.
