Insound Magazine functions as a promotional hand out and also as a supplement for Insound’s online music and product orders. The theme for the 2010 Spring/Summer issue is vinyl. More specifically the behind the scenes process that ultimately puts records into the hands of music fans with a focus on labels, pressing plants, and mastering.
The magazine was also floating around the 2010 SXSW music festival in Austin, Texas. We wanted the image for the cover to be bright, colorful, and visually appealing weather it was received by mail or picked up off the street.
SCOPE: Identity / Advertising / Publication / Collateral / Marketing
We interact with brands on our mobile devices, in print, or when listening to the radio or streaming service. Brands must be creating marketing materials that are consistent, and full of value driven content. Its survival of the fittest brand.
We live to transform and EVOLVE brands into resonant, lasting icons. Before any of the creative work begins, we start by clearly identifying the unique value proposition which then informs every aspect of the creative process.
Our 2 cents. Studio updates, news headlines, and inspiration. We believe that Design is a verb, and not a noun! Design is a behavior, not a department! Design is the process of thinking made visual.
We design, print, and sometimes sell screen printed posters for bands who make music we love. They first function as ads for the events they were created for. When the curtain drops they become cultural artifacts and so much more than just ink on paper.
Let's start the conversation about how together we can EVOLVE your brand's story and create authentic experiences that make a powerful statement in world full of visual clutter and constant change.
