This health system needed help navigating a name change to better position themselves for growth. Their county name no longer served them and limited their potential for expansion in opening new hospitals and clinics outside of Douglas County.
The Strategy - We helped engage the stakeholders and the public to see the value in a change that would undoubtedly be emotional for many. Through a process of interviews, research, steering committee meetings, naming, branding, and design, Florafauna helped launch an exciting new chapter for a beloved community hero.
The Result - The rebrand launched with great success due to a strategy that first united employees, and then inspired the community with the leadership’s vision rollout in the months leading up to the unveiling of the new name and brand.
SCOPE: Naming / Branding / Marketing and Strategy / Advertising / Wayfinding Signage
We interact with brands on our mobile devices, in print, or when listening to the radio or streaming service. Brands must be creating marketing materials that are consistent, and full of value driven content. Its survival of the fittest brand.
We live to transform and EVOLVE brands into resonant, lasting icons. Before any of the creative work begins, we start by clearly identifying the unique value proposition which then informs every aspect of the creative process.
Our 2 cents. Studio updates, news headlines, and inspiration. We believe that Design is a verb, and not a noun! Design is a behavior, not a department! Design is the process of thinking made visual.
We design, print, and sometimes sell screen printed posters for bands who make music we love. They first function as ads for the events they were created for. When the curtain drops they become cultural artifacts and so much more than just ink on paper.
Let's start the conversation about how together we can EVOLVE your brand's story and create authentic experiences that make a powerful statement in world full of visual clutter and constant change.
